Access not Ownership
Welcome to the Rise of the Freelance Economy. The future is “access not ownership” so we are establishing “access points” across the city from Downtown Los Angeles to Venice Beach. Millennials don’t own a gym at home, they buy a membership. We don’t subscribe to cable television, we watch Netflix. We don’t buy CDs we stream music. American car sales are on the decline because we Lyft or Uber. We can rent a bicycle, get a degree online, have our meals delivered to us, and document our entire lives on social media. We make decisions based on trust (reviews) + value (location) + price point (affordable).